Rugby Sevens aiming for an innovative digital partnership? Naomi Osaka makes tennis marketing history. Here’s a round-up of some of the exciting things happening in the industry right now…
With the spectrum of sports teams becoming ever wider and the market becoming more congested as the years go by, the importance of getting people to grounds is increasingly thrust into the spotlight. Here are some of the different ways clubs have used their online platform to boost ticket sales.
I can tell you every single sporting event I have been to in my life.
People always react in a mixture of amazement and embarrassment – amazed that I can tell them, but embarrassed for me that I know.
A new project, mainly of love, sees me contributing blogs for a new site, Subbuteo Online.
Run by Stephen Hurrell – who interviewed me some seven years ago when the JDG business first started for Football Editorial – its aim is to help keep Subbuteo alive by providing regular content.
James was invited recently to take part in a roundtable discussion on The Changing Face of Sports Marketing, chaired by Richard Kenyon, Director of Marketing, Communications & Community at Everton FC.