Insight
A selection of opinion pieces based on or around the work that I do, including journalism, digital sport and sports business
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50Going OTT: Growing sports away from traditional broadcasting
The ever-changing media landscape has evolved to the point that sports are now seeing the benefits of running with their own live...
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217Finding the right price point for streaming live sport
With the current coronavirus restrictions, live streaming is the best fans can hope for.
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213Being right is more important than being first
The desire to be the first should go out the window with sensitive stories.
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219Reaction: BBL makes live games free-to-view on YouTube
The British Basketball League has made the bold move of making live games available to fans for free via their YouTube channel.
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230The Athletic start bold new era for football journalism
If you follow football, you can't not have noticed the flurry of journalists joining The Athletic, an American publication that is now...
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226Working in Barcelona: The Nou Camp experience
It's one of the greatest stadiums in the world and as unlikely as it may sound, rugby league has now been played...
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202Bold move as Stanza goes premium
If you’re subscribed to your team’s fixtures, there’s every chance you’ve done so via Stanza.
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207Eight suggestions for British Basketball
Basketball is the most understated sport in the UK, boasting large participation numbers at high school age, but then experiencing massive drop...
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226Fascinating insight into how the UK’s professional sports clubs drive traffic to their retail sites
“The Social Scorecard: Sports” examines how the UK’s top professional sports clubs across football, rugby, cricket, basketball and ice hockey are engaging...
About
I’m James Gordon, a sports business professional and journalist with more than 10 years experience. Read more…