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Sports editor, media man & digital consultant

  • Accredited member of the media in football, rugby league, ice hockey and basketball.
  • Editor of Love Rugby League, which I founded back in 2005 and is now part of the Planet Sport network.
  • Content marketing and digital strategy through my agency, JDG Media, based in Warrington.
  • Commentator for BBC Radio, in-house club commentary productions and regular podcast host.
  • Work with clubs, governing bodies, brands, sponsors, agencies and publications.

James Gordon, digital sport consultant & journalist



Those are just some of the people I have worked with – for a more complete list, check out the Clients page.

Fan first. Expert second. Professional always.

Throughout my career working in sport, I have never lost sight of what it’s all about – being a fan.

While I am fortunate enough to earn a living working across a number of sports, I still take time to passionately follow my team and go to games with my dad.

What it means:

  • I can look at all aspects of sport from a variety of different perspectives.
  • I speak a language that engages with fans, because I am one myself.
  • This helps clubs, publications and sponsors cut through and reach their target audience.
  • Everything I do considers what the end goal is

And that is, ultimately, engaging with fans; whether that be writing, commentating, digital marketing or sponsorship activation.

Intimate and broad knowledge across sports

I have covered a wide variety of sporting events at venues up and down the country, as well as overseas.

That ranges from games at Wembley, Old Trafford and the Nou Camp, all the way to Altrincham Ice Dome, Sedgeley Park RUFC and Plymouth Pavilions!

Being embedded in to several sports, at various different levels, has given me insight and appreciation of their inner workings.

So when it comes to working in those areas, I am equipped with the context and in-depth knowledge I need to help them grow and be successful.

Latest blogs

The Best RTG Casinos in 2021

RTG (Realtime Gaming) is among the biggest gaming software providers across the globe. This online casino games provider develops downloadable software for use by RTG casinos. These RTG casinos utilize the software on their RTG-powered websites.   The Story Behind RTG This household name in the iGaming industry was among the first to offer online […]

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Using social media to drive profile of players

Rugby league fans will have hopefully have noticed an effort from Love Rugby League this year to bring more attention to players.

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The unique story of a phoenix club from the ground up

Phoenix clubs are an unfortunate necessity of modern day football, but rarely do they happen because a club owner just simply won’t field a team any more.

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The barriers of rugby league – Data, attention to detail & recruitment

There are benefits to working in an area that you enjoy. Covering sport is all I wanted to do. The insights it provides and the experience it has given me, I would never want to replace.

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