Sports editor, media man & digital consultant
- Accredited member of the media in football, rugby league, ice hockey and basketball.
- Editor of Love Rugby League, which I founded back in 2005 and is now part of the Planet Sport network.
- Content marketing and digital strategy through my agency, JDG Media, based in Warrington.
- Commentator for BBC Radio, in-house club commentary productions and regular podcast host.
- Work with clubs, governing bodies, brands, sponsors, agencies and publications.
James Gordon, digital sport consultant & journalist
Those are just some of the people I have worked with – for a more complete list, check out the Clients page.
Fan first. Expert second. Professional always.
Throughout my career working in sport, I have never lost sight of what it’s all about – being a fan.
While I am fortunate enough to earn a living working across a number of sports, I still take time to passionately follow my team and go to games with my dad.
What it means:
- I can look at all aspects of sport from a variety of different perspectives.
- I speak a language that engages with fans, because I am one myself.
- This helps clubs, publications and sponsors cut through and reach their target audience.
- Everything I do considers what the end goal is
And that is, ultimately, engaging with fans; whether that be writing, commentating, digital marketing or sponsorship activation.
Intimate and broad knowledge across sports
I have covered a wide variety of sporting events at venues up and down the country, as well as overseas.
That ranges from games at Wembley, Old Trafford and the Nou Camp, all the way to Altrincham Ice Dome, Sedgeley Park RUFC and Plymouth Pavilions!
Being embedded in to several sports, at various different levels, has given me insight and appreciation of their inner workings.
So when it comes to working in those areas, I am equipped with the context and in-depth knowledge I need to help them grow and be successful.
Latest blogs
The Evolution of Quarterback Play: How Modern QBs Are Changing the NFL
The quarterback is the heart of a football team—the player most responsible for guiding their team to victory.
Breaking Down the Contenders for NFL Wildcard Spots in 2024
The 2024 NFL Season has been a wild ride throughout its opening three-quarters.
The Top 10 NFL Stadiums to Visit This Season
The thrill of an NFL game is unmatched, but the stadiums where these games unfold enhance the experience manifold.
The evolution of NBA playing styles
Basketball’s evolution is a fascinating tale of cultural influences and strategic shifts. The NBA, celebrated for its thrilling, fast-paced play, contrasts with Europe’s more strategic, teamwork-focused leagues.
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