Home

Sports editor, media man & digital consultant

  • Accredited member of the media in football, rugby league, ice hockey and basketball.
  • Editor of Love Rugby League, which I founded back in 2005 and is now part of the Planet Sport network.
  • Content marketing and digital strategy through my agency, JDG Media, based in Warrington.
  • Commentator for BBC Radio, in-house club commentary productions and regular podcast host.
  • Work with clubs, governing bodies, brands, sponsors, agencies and publications.

James Gordon, digital sport consultant & journalist



Those are just some of the people I have worked with – for a more complete list, check out the Clients page.

Fan first. Expert second. Professional always.

Throughout my career working in sport, I have never lost sight of what it’s all about – being a fan.

While I am fortunate enough to earn a living working across a number of sports, I still take time to passionately follow my team and go to games with my dad.

What it means:

  • I can look at all aspects of sport from a variety of different perspectives.
  • I speak a language that engages with fans, because I am one myself.
  • This helps clubs, publications and sponsors cut through and reach their target audience.
  • Everything I do considers what the end goal is

And that is, ultimately, engaging with fans; whether that be writing, commentating, digital marketing or sponsorship activation.

Intimate and broad knowledge across sports

I have covered a wide variety of sporting events at venues up and down the country, as well as overseas.

That ranges from games at Wembley, Old Trafford and the Nou Camp, all the way to Altrincham Ice Dome, Sedgeley Park RUFC and Plymouth Pavilions!

Being embedded in to several sports, at various different levels, has given me insight and appreciation of their inner workings.

So when it comes to working in those areas, I am equipped with the context and in-depth knowledge I need to help them grow and be successful.

Latest blogs

Graduate internship opportunity: Marketing & sponsorship executive

JDG Media is now recruiting for a Marketing & Sponsorship executive, in partnership with the University of Chester.

0 comments

Manchester City event to explore the changing face of football & rugby sponsorship

Football Trade Directory, of which JDG Media are members, will explore the ever changing face of football and rugby sponsorship at its next event.

0 comments

Read this before betting on sports

Betting on sports is incredibly popular, and while there is great risk present when doing this, it’s a big part of the way people engage with their favorite teams and athletes. Because for people who are interested in sports, betting on the outcome of the sports they are watching is something that can give them […]

0 comments

Should gambling be banned forever?

Gambling has been a part of human society for all of record history. Today, you’ll find sports fans using the best odds bookmakers to place bets on everything from football to Formula 1, as well as millions of players that enjoy a flutter on casino games like blackjack and roulette.  But this pastime goes back […]

0 comments

Get in Touch

I’d love to hear from you. Fill in the form below and I will respond ASAP.