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Sports editor, media man & digital consultant

  • Accredited member of the media in football, rugby league, ice hockey and basketball.
  • Editor of Love Rugby League, which I founded back in 2005 and is now part of the Planet Sport network.
  • Content marketing and digital strategy through my agency, JDG Media, based in Warrington.
  • Commentator for BBC Radio, in-house club commentary productions and regular podcast host.
  • Work with clubs, governing bodies, brands, sponsors, agencies and publications.

James Gordon, digital sport consultant & journalist



Those are just some of the people I have worked with – for a more complete list, check out the Clients page.

Fan first. Expert second. Professional always.

Throughout my career working in sport, I have never lost sight of what it’s all about – being a fan.

While I am fortunate enough to earn a living working across a number of sports, I still take time to passionately follow my team and go to games with my dad.

What it means:

  • I can look at all aspects of sport from a variety of different perspectives.
  • I speak a language that engages with fans, because I am one myself.
  • This helps clubs, publications and sponsors cut through and reach their target audience.
  • Everything I do considers what the end goal is

And that is, ultimately, engaging with fans; whether that be writing, commentating, digital marketing or sponsorship activation.

Intimate and broad knowledge across sports

I have covered a wide variety of sporting events at venues up and down the country, as well as overseas.

That ranges from games at Wembley, Old Trafford and the Nou Camp, all the way to Altrincham Ice Dome, Sedgeley Park RUFC and Plymouth Pavilions!

Being embedded in to several sports, at various different levels, has given me insight and appreciation of their inner workings.

So when it comes to working in those areas, I am equipped with the context and in-depth knowledge I need to help them grow and be successful.

Latest blogs

What kind of bonuses can you get from Betano, besides the no deposit bonus?

Bonuses play a vital role for all betting operators, no matter if they focus on sports betting or casino games. Some companies provide more propositions than others, but some brands make up for it by creating unique bonuses.

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Four tips that will help online bettors find the ultimate iGaming operator

Since accessing an online betting platform has never been easier, many people have problems finding the site they want. Every online bookie and casino looks the same at first because all of them use interesting designs.

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Getting Ready for the New Season: Premier League 2022/23

It’s amazing how time flies; the transfer window is now open for the English Premier League Season 2022-2023, and the Scottish Premiership fixtures have already been released as well. This is going to be a very different year for English football, as the World Cup’s unusual location in Qatar means that the calendar is going to look quite different to a regular year.

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Top football stadiums in Europe

Many good and spectacular football stadiums are scattered across the European continent and located in football-crazy countries like the United Kingdom, Spain, Germany, Italy, and France.

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