Sports editor, media man & digital consultant
- Accredited member of the media in football, rugby league, ice hockey and basketball.
- Editor of Love Rugby League, which I founded back in 2005 and is now part of the Planet Sport network.
- Content marketing and digital strategy through my agency, JDG Media, based in Warrington.
- Commentator for BBC Radio, in-house club commentary productions and regular podcast host.
- Work with clubs, governing bodies, brands, sponsors, agencies and publications.
James Gordon, digital sport consultant & journalist
Those are just some of the people I have worked with – for a more complete list, check out the Clients page.
Fan first. Expert second. Professional always.
Throughout my career working in sport, I have never lost sight of what it’s all about – being a fan.
While I am fortunate enough to earn a living working across a number of sports, I still take time to passionately follow my team and go to games with my dad.
What it means:
- I can look at all aspects of sport from a variety of different perspectives.
- I speak a language that engages with fans, because I am one myself.
- This helps clubs, publications and sponsors cut through and reach their target audience.
- Everything I do considers what the end goal is
And that is, ultimately, engaging with fans; whether that be writing, commentating, digital marketing or sponsorship activation.
Intimate and broad knowledge across sports
I have covered a wide variety of sporting events at venues up and down the country, as well as overseas.
That ranges from games at Wembley, Old Trafford and the Nou Camp, all the way to Altrincham Ice Dome, Sedgeley Park RUFC and Plymouth Pavilions!
Being embedded in to several sports, at various different levels, has given me insight and appreciation of their inner workings.
So when it comes to working in those areas, I am equipped with the context and in-depth knowledge I need to help them grow and be successful.
Latest blogs
From College to the Pros: The Journey of 2025’s Top NFL Draft Prospects
As you explore the journey of 2025’s top NFL draft prospects, consider the intricate steps players like Abdul Carter and Travis Hunter take to evolve from college stars to potential professional legends.
Los Angeles Rams bring back offensive lineman Alaric Jackson
Exciting news for Rams fans! The Los Angeles Rams have secured their talented offensive lineman, Alaric Jackson on a three-year contract valued at $57 million with $35 million guaranteed.
NFL Betting and Key Numbers: Why 3, 7, and 10 Matter for Spread Bets
NFL betting isn’t just about picking that one-off winner. If you want long-term success, understanding key numbers in point spreads is crucial.
Looking ahead to 2025 and reflecting on the past year
The festive season always creates a natural time to reflect on what has happened in the year just gone and of course set some new goals and targets for 2025.
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