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Sports editor, media man & digital consultant

  • Accredited member of the media in football, rugby league, ice hockey and basketball.
  • Editor of Love Rugby League, which I founded back in 2005 and is now part of the Planet Sport network.
  • Content marketing and digital strategy through my agency, JDG Media, based in Warrington.
  • Commentator for BBC Radio, in-house club commentary productions and regular podcast host.
  • Work with clubs, governing bodies, brands, sponsors, agencies and publications.

James Gordon, digital sport consultant & journalist



Those are just some of the people I have worked with – for a more complete list, check out the Clients page.

Fan first. Expert second. Professional always.

Throughout my career working in sport, I have never lost sight of what it’s all about – being a fan.

While I am fortunate enough to earn a living working across a number of sports, I still take time to passionately follow my team and go to games with my dad.

What it means:

  • I can look at all aspects of sport from a variety of different perspectives.
  • I speak a language that engages with fans, because I am one myself.
  • This helps clubs, publications and sponsors cut through and reach their target audience.
  • Everything I do considers what the end goal is

And that is, ultimately, engaging with fans; whether that be writing, commentating, digital marketing or sponsorship activation.

Intimate and broad knowledge across sports

I have covered a wide variety of sporting events at venues up and down the country, as well as overseas.

That ranges from games at Wembley, Old Trafford and the Nou Camp, all the way to Altrincham Ice Dome, Sedgeley Park RUFC and Plymouth Pavilions!

Being embedded in to several sports, at various different levels, has given me insight and appreciation of their inner workings.

So when it comes to working in those areas, I am equipped with the context and in-depth knowledge I need to help them grow and be successful.

Latest blogs

How close are esports games to becoming an Olympic sport?

The Olympics are something special. It’s not every day we see such an enthusiasm around sports. It’s almost like the Olympics make sports more interesting. You watch any athletics competition and we guarantee it’s not going to be as interesting as athletics when they’re in the Olympics.

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How to elevate your fan experience in this year’s Euro Cup

The Euro Cup is one of the most anticipated soccer tournaments, uniting fans from across the continent. Whether you’re a seasoned soccer enthusiast or a newcomer to the sport, enhancing your fan experience can make the tournament even more memorable.

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How tech is transforming the sports fan experience

The excitement of the crowd, the energy in the air, the love for your team – these are what make being a sports fan special.

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UEFA EURO 2024: A Festival of Football Across Germany

As we approach the UEFA EURO 2024, the excitement is palpable among football enthusiasts across Europe and beyond.

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