Sport. It’s all about emotional commitment. Fans form lifelong attachments to their clubs identity, so what happens if you decide to change your club’s name?
How do you handle a complete rebrand without alienating the people who matter most?
Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age.
https://audioboom.com/posts/7246664-episode-6-gareth-chalmers-glasgow-clan
1:34 Gareth Chalmers interview
24:42 Gareth’s top tools for sports marketing professionals
- Hootsuite
- Clan App
26:31 Post-match review
Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0
MEET THE GUEST
Gareth Chalmers, Chief Operating Officer Glasgow Clan ice hockey club www.glasgowclan.com
www.twitter.com/garethchalmers
www.linkedin.com/in/garethchalmers
MEET THE HOSTS
Neil Barraclough, Owner, Nota Bene Copywriting
www.notabenecopywriting.com
www.twitter.com/neilbarraclough
www.linkedin.com/in/neilbarraclough
James Gordon, Owner, JDG Sport
www.jdgsport.com
www.twitter.com/jdgsport
www.linkedin.com/in/jdgsport
