Insight
A selection of opinion pieces based on or around the work that I do, including journalism, digital sport and sports business
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104A front page football story that went viral
An unfortunate incident in a non-league football match reported on by me blew up and gained widespread coverage recently.
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61Being right is more important than being first
The desire to be the first should go out the window with sensitive stories.
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69Reaction: BBL makes live games free-to-view on YouTube
The British Basketball League has made the bold move of making live games available to fans for free via their YouTube channel.
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71The Athletic start bold new era for football journalism
If you follow football, you can't not have noticed the flurry of journalists joining The Athletic, an American publication that is now...
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67Working in Barcelona: The Nou Camp experience
It's one of the greatest stadiums in the world and as unlikely as it may sound, rugby league has now been played...
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61Bold move as Stanza goes premium
If you’re subscribed to your team’s fixtures, there’s every chance you’ve done so via Stanza.
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63Eight suggestions for British Basketball
Basketball is the most understated sport in the UK, boasting large participation numbers at high school age, but then experiencing massive drop...
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74Fascinating insight into how the UK’s professional sports clubs drive traffic to their retail sites
“The Social Scorecard: Sports” examines how the UK’s top professional sports clubs across football, rugby, cricket, basketball and ice hockey are engaging...
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70Social media blurring the lines of what’s official
There has been an uprising in “banter” on official club social media accounts in the past 12 months, no doubt trying to...
About
I’m James Gordon, a sports business professional and journalist with more than 10 years experience. Read more…