Blog
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State of Mind in depth
We were commissioned by mental health organisation State of Mind to co-ordinate the media coverage of their themed round of Super League,...
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14Five sports mascots that don’t serve their purpose
For as long as we can all remember, mascots have been part-and-parcel of a sporting match day experience. However, there are always...
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Unpaid roles
Such is the clamour for sports journalism roles these days, that any opportunity is seen as a good one for trainees –...
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Stepping stones and providing opportunity
Earlier this year, I made a decision to approach a young graphic designer on Twitter.
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Guide to writing press releases for sports clubs
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Match day coverage guide for sports clubs
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47Are the Kansas City Chiefs on course for the Super Bowl?
The 2025 NFL season is reaching its turning point, and all eyes are once again on the Kansas City Chiefs.
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86Athletes – Level Up Your Personal Brand
Being a successful professional athlete is now more than high-level performance on the field, track, or court.
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164NFL Betting and Key Numbers: Why 3, 7, and 10 Matter for Spread Bets
NFL betting isn’t just about picking that one-off winner. If you want long-term success, understanding key numbers in point spreads is crucial.
About
I’m James Gordon, a sports business professional and journalist with more than 10 years experience. Read more…