Posts By James Messenger
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7BlogSports Marketing Watch #5
Could Connor McGregor's latest misdemeanour have wider implications for his global marketing appeal? How are sports clubs satisfying supporters' social content cravings?...
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6BlogSports Marketing Watch #4
How are Eurosport trying to revitalise their digital product portfolio? Are data-driven graphics the best way to engage with new audiences? Here’s...
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8Podcasts & VideosCan Kit Vendr help your club?
In this week's episode of JDG Sport, I wanted to look at Kit Vendr, a new platform giving sports clubs an alternative...
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9Podcasts & VideosDo sports clubs need monikers?
Are we living in a world where sports club monikers really matter?
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5BlogSports Marketing Watch #3
Which sports marketing executive have Under Armour hired? How are MLB planning on cracking the UK market? Here’s a round-up of some...
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7In the DugoutIn the Dugout: Adam Louden, Performa Sports
Today's guest on In the Dugout is Adam Louden, Digital Marketing Executive at Performa Sports, a Performance Analysis software company
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5BlogSports Marketing Watch #2
The BBC in hot water over their Change the Game campaign? Everton looking to grow into new markets. Here’s a round-up of...
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7Podcasts & VideosHow to write for different publications
For this week’s episode of JDG Sport, I wanted to discuss the issue of altering your writing style for different publications.
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7In the DugoutIn the Dugout: Sam Whyte, Widnes Vikings
In the Dugout is back! Today’s guest is Sam Whyte, Head of Communications at the Widnes Vikings.
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6Podcasts & VideosBasketball in the Media
For this week's episode of JDG Sport, I wanted to sit down with Sam Neter from HoopsFix to discuss a range of...
About
I’m James Gordon, a sports business professional and journalist with more than 10 years experience. Read more…