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Social Media

Why content producers and publications should use WhatsApp

September 10, 2018April 14, 2020 James Gordon Leave a comment

Social media has transformed the way we consume sports news and now, ever increasingly, sports action through videos and streaming.

The use of smartphones has had a major impact on how sports content is delivered and publishers must keep evolving to maintain and grow their channels.

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Judge Rinder sparks rugby league meltdown

May 11, 2017May 11, 2017 James Gordon Leave a comment

The recent appearance by Leigh Centurions owner Derek Beaumont and his Salford Red Devils counterpart Marwan Koukash on the popular ITV programme Judge Rinder sparked plenty of debate in rugby league circles.

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Hull KR top social media league table of British sports teams

April 10, 2017April 10, 2017 James Gordon Leave a comment

Despite being relegated from the Super League at the end of last season, Hull KR have been ranked top of the fourth annual 146-team Sport Social Media Index which grades British professional football, rugby and cricket teams according to performance by their official club channels.

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Rugby League media days: The inside scoop

January 30, 2017January 30, 2017 James Gordon Leave a comment

Ever wondered what the state of play is at a media day for a Super League club?

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Finding that elusive first rung on the job ladder

January 29, 2017January 29, 2017 James Gordon Leave a comment

Whatever field you aspire to work in it is very often a tricky proposition to get that break and secure your first job offer.

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Why people must appreciate the business model behind the content

January 4, 2017April 15, 2020 James Gordon Leave a comment

The sheer volume of accessible content in the age of social media and the world wide web is almost impossible to quantify.

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Hashtag United, an example of effective modern branding

October 18, 2016April 15, 2020 Office Leave a comment

Hashtag United is an amateur football club formed in March 2016 by YouTube personality Spencer Owen, and it’s taking the football world by storm.

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Social media – Rhinos show how to win when you lose

April 6, 2016August 24, 2017 James Gordon Leave a comment

Running a sport club’s social media channels is easy after a win. It’s what you do after a loss that matters most.

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  • About


    I’m James Gordon, a sports business professional and journalist with more than 10 years experience. Read more…

    About James Gordon

    Fan first. Expert second. Professional always.

    I provide media and consultancy services to publications, agencies, clubs, brands and more.

    Experienced, knowledgable and passionate across a number of different sports.

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