It’s a phrase that’s been uttered in many a marketing meeting – “make it go viral”. But is going viral, and even social media engagement in general, overrated?
About James Gordon
Fan first. Expert second. Professional always.
I provide media and consultancy services to publications, agencies, clubs, brands and more.
Experienced, knowledgable and passionate across a number of different sports.
Testimonial
“James has exceptional knowledge of the sports and media landscape.”
Simon Howes
