Sports editor, media man & digital consultant
- Accredited member of the media in football, rugby league, ice hockey and basketball.
- Editor of Love Rugby League, which I founded back in 2005 and is now part of the Planet Sport network.
- Content marketing and digital strategy through my agency, JDG Media, based in Warrington.
- Commentator for BBC Radio, in-house club commentary productions and regular podcast host.
- Work with clubs, governing bodies, brands, sponsors, agencies and publications.
James Gordon, digital sport consultant & journalist
Those are just some of the people I have worked with – for a more complete list, check out the Clients page.
Fan first. Expert second. Professional always.
Throughout my career working in sport, I have never lost sight of what it’s all about – being a fan.
While I am fortunate enough to earn a living working across a number of sports, I still take time to passionately follow my team and go to games with my dad.
What it means:
- I can look at all aspects of sport from a variety of different perspectives.
- I speak a language that engages with fans, because I am one myself.
- This helps clubs, publications and sponsors cut through and reach their target audience.
- Everything I do considers what the end goal is
And that is, ultimately, engaging with fans; whether that be writing, commentating, digital marketing or sponsorship activation.
Intimate and broad knowledge across sports
I have covered a wide variety of sporting events at venues up and down the country, as well as overseas.
That ranges from games at Wembley, Old Trafford and the Nou Camp, all the way to Altrincham Ice Dome, Sedgeley Park RUFC and Plymouth Pavilions!
Being embedded in to several sports, at various different levels, has given me insight and appreciation of their inner workings.
So when it comes to working in those areas, I am equipped with the context and in-depth knowledge I need to help them grow and be successful.
Latest blogs
The evolution of NBA playing styles
Basketball’s evolution is a fascinating tale of cultural influences and strategic shifts. The NBA, celebrated for its thrilling, fast-paced play, contrasts with Europe’s more strategic, teamwork-focused leagues.
2024 College Football Season Preview: A New Era Begins
As the leaves turn and the air cools, the anticipation for college football heats up. The 2024 season promises to be one of transformation and excitement, featuring expanded playoffs, conference realignments, and the emergence of new stars.
The rise of sports gambling and its impact on fans and the industry
The relationship between sports and gambling has always been a complex one.
What Makes a Good Football Match Preview?
Football is a sport that can be very unpredictable, so understanding the intricacies of a match before it kicks off is crucial for anyone who wants to place bets on the game.
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