Football Trade Directory, of which JDG Media are members, will explore the ever changing face of football and rugby sponsorship at its next event.
Despite being relegated from the Super League at the end of last season, Hull KR have been ranked top of the fourth annual 146-team Sport Social Media Index which grades British professional football, rugby and cricket teams according to performance by their official club channels.
For sports like squash, social media and digital content gives the ability to reach out to a significant audience. With Premier League football dominating the traditional media, most have resigned themselves away from competing for that space.
Match of the Day pundits and England legends, Gary Lineker and Alan Shearer, have helped a rugby league club raise £30,000 for charity after the club launched an impressive social media campaign.