The desire to be the first should go out the window with sensitive stories.
If you follow football, you can’t not have noticed the flurry of journalists joining The Athletic, an American publication that is now making a bold move in to UK football.
A range of respected local newspaper journalists with large social media followings and big contacts books have been snared by the subscription service, that promises to deliver the best football journalism and content from behind a paywall and with no adverts.
It’s one of the greatest stadiums in the world and as unlikely as it may sound, rugby league has now been played there.
Catalans Dragons hosted Wigan Warriors at the Nou Camp, home of FC Barcelona, for an iconic match and we were there to cover the game for Love Rugby League.
Basketball is the most understated sport in the UK, boasting large participation numbers at high school age, but then experiencing massive drop offs in late teens and early adulthood.
Despite the clear interest in the sport, it also isn’t transferring itself in to support for the premier league in the UK, the British Basketball League, which comprises 12 franchise clubs from London to Manchester to Glasgow.
Having worked in basketball on two separate occasions, with Mersey Tigers in 2010-11 and more recently with Manchester Giants 2016-19, here are a few ideas garnered from my own experiences.
“The Social Scorecard: Sports” examines how the UK’s top professional sports clubs across football, rugby, cricket, basketball and ice hockey are engaging with their social media followers, and if they’re effectively leveraging their followings to drive their retail business.
There has been an uprising in “banter” on official club social media accounts in the past 12 months, no doubt trying to replicate the success AS Roma have had.
But this sits uneasy for me, as these are official voices of the clubs they represent.