JDG Media was once again commissioned to run the media campaign for the successful State of Mind themed Super League round.
As has been the case since 2013, JDG Media was responsible for ensuring the mental health charity’s exposure was maximised through online, written and broadcast media channels.
All six Super League games over the weekend of 7-10 July were State of Mind themed, with volunteers on hand to provide information on mental fitness, tackling stigma and signposting support.
You can read our case study from previous State of Mind campaigns here.
Features with a range of rugby league personalities, including current and former players, were devised and distributed to a wide range of press contacts, while another excellent promotional video was produced by partners Mocha TV.
JDG MD, James Gordon, said: “The State of Mind campaign is the highlight of my year. To work with such terrific people year-in year-out is an honour, and anything we can do to increase awareness of the fantastic work they do in mental health is a privilege.
“With our connections and significant reach in rugby league, it’s an ideal project for our excellent team of writers to work on, and once again we seem to have achieved the aims and objectives set out in the brief.”
For more information on State of Mind, visit www.stateofmindsport.org.
Pictured: James Gordon interviewing Wigan Warriors player Willie Isa.
