Channel 4 has lost the television rights to broadcast some of the biggest horse racing after over three decades. On the first day of 2016 it was announced that this would be the channel’s last year broadcasting horse racing before ITV take over in 2017. The four year deal is thought to be worth around 30 million pounds to the sport.
It’s reported that Sky offered more money to take the sport off of terrestrial television, but the heads of the sport hope the sport will attract a bigger audience on ITV.
