As a provider of PR and social media to sports clubs, we were asked by the Football Editorial website to add our insight to an article they have produced on the use of Twitter by non-league football clubs.
We believe that a strong social media and PR campaign can be invaluable for lower league and non-league football clubs in terms of gaining exposure, increasing brand awareness and ultimately generating more revenue for the club.
Much of our work falls outside of football, in sports such as rugby league, ice hockey and basketball, all of which are looking to compete for column inches in a football-dominated market.
But that’s not to say that lesser known football teams don’t struggle for coverage too. Football Editorial is a recently launched site which aims to cover local football in Liverpool.
JDG Managing Director James Gordon said: “When approached by Stephen at Football Editorial, I was more than happy to help with a bit of “expert” opinion.
“It’s perhaps testiment to our presence on Twitter, and the services that we provide to our existing clients, that we have been asked to give our thoughts on what is an important part of coverage for any sports club in this day and age.”
Click here to view the article on Football Editorial.
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