In the first of a new weekly series of videos, I reflect on one of the key talking points I took out of the recent Fanalyse Activation Summit at Anfield.
For me, club websites are a marketing vehicle for clubs. Creating exciting and engaging content both on-site and off-site (e.g. via social media) to drive traffic to the website to achieve the club’s objectives of generating revenue – be that from ticket sales, merchandise or secondary spend.
Only the elite clubs, like a Manchester United, get enough exposure elsewhere to not warrant a club website (with the exception of ticket sales).
A hat tip to the brilliantly organised event by Fanalyse, which had some great guest speakers, and I will probably do another couple of videos on my reaction to that event in the coming weeks.
In the meantime, here are some of my tweets from the event.
At Anfield today for the @Fanalyse summit #FAS17 pic.twitter.com/0AQIF6bO1Z
— James Gordon (@jdgsport) November 9, 2017
Hard not to get envious of the resources available to the likes of @SouthamptonFC – doing things I can only dream of! Even still, need to do it right. #FAS17
— James Gordon (@jdgsport) November 9, 2017
The key take away from #FAS17 so far has to be do more with your data.
— James Gordon (@jdgsport) November 9, 2017
BBC know mobile and social is where they need to be for younger audiences – but they need to find a different way than say Lad Bible, Sport Bible etc #FAS17
— James Gordon (@jdgsport) November 9, 2017
Interesting point from @PaulMorganrugby about how they have to be innovative, different with marketing/engagement instead of just copying what those with bigger budgets (e.g. football) do #FAS17
— James Gordon (@jdgsport) November 9, 2017
"Be careful not to become too American" – there's a lot to be said about the different cultures of sport in different countries. #FAS17
— James Gordon (@jdgsport) November 9, 2017
Sky Sports Premier League viewing figures down 14% – attributed to the decline of "linear TV" #FAS17
— James Gordon (@jdgsport) November 9, 2017
