Are club websites dead?

In the first of a new weekly series of videos, I reflect on one of the key talking points I took out of the recent Fanalyse Activation Summit at Anfield.

For me, club websites are a marketing vehicle for clubs. Creating exciting and engaging content both on-site and off-site (e.g. via social media) to drive traffic to the website to achieve the club’s objectives of generating revenue – be that from ticket sales, merchandise or secondary spend.

Only the elite clubs, like a Manchester United, get enough exposure elsewhere to not warrant a club website (with the exception of ticket sales).

A hat tip to the brilliantly organised event by Fanalyse, which had some great guest speakers, and I will probably do another couple of videos on my reaction to that event in the coming weeks.

In the meantime, here are some of my tweets from the event.

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