How do you take a traditional English pub game and transform it with huge TV viewing figures, move it in to new overseas markets and get a firm footing on the world’s sporting calendar?
In this week’s episode, Dave Allen, Head of Media at the Professional Darts Corporation, reveals how the sport aims to continue the staggering growth it’s enjoyed over the last decade, including their investment in live streaming.
1:15 Dave Allen interview
26:07 Dave’s top tools for sports marketing professionals
28:02 Post-match review
Music: Cool Rock Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/