Sport. It’s all about emotional commitment. Fans form lifelong attachments to their clubs identity, so what happens if you decide to change your club’s name?
How do you handle a complete rebrand without alienating the people who matter most?
Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age.
1:34 Gareth Chalmers interview
24:42 Gareth’s top tools for sports marketing professionals
- Clan App
26:31 Post-match review
Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0
MEET THE GUEST
MEET THE HOSTS