Basketball is the most understated sport in the UK, boasting large participation numbers at high school age, but then experiencing massive drop offs in late teens and early adulthood.
Despite the clear interest in the sport, it also isn’t transferring itself in to support for the premier league in the UK, the British Basketball League, which comprises 12 franchise clubs from London to Manchester to Glasgow.
Having worked in basketball on two separate occasions, with Mersey Tigers in 2010-11 and more recently with Manchester Giants 2016-19, here are a few ideas garnered from my own experiences.
