Could Connor McGregor’s latest misdemeanour have wider implications for his global marketing appeal? How are sports clubs satisfying supporters’ social content cravings? Here’s a round-up of some of the exciting things happening in the industry right now…
James Messenger
Sports Marketing Watch #4
How are Eurosport trying to revitalise their digital product portfolio? Are data-driven graphics the best way to engage with new audiences? Here’s a round-up of some of the exciting things happening in the industry right now…
Can Kit Vendr help your club?
In this week’s episode of JDG Sport, I wanted to look at Kit Vendr, a new platform giving sports clubs an alternative method of selling merchandise online.
Do sports clubs need monikers?
Are we living in a world where sports club monikers really matter?
Sports Marketing Watch #3
Which sports marketing executive have Under Armour hired? How are MLB planning on cracking the UK market? Here’s a round-up of some of the exciting things happening in the industry right now…
In the Dugout: Adam Louden, Performa Sports
Today’s guest on In the Dugout is Adam Louden, Digital Marketing Executive at Performa Sports, a Performance Analysis software company
Sports Marketing Watch #2
The BBC in hot water over their Change the Game campaign? Everton looking to grow into new markets. Here’s a round-up of some of the exciting things happening in the industry right now…
How to write for different publications
For this week’s episode of JDG Sport, I wanted to discuss the issue of altering your writing style for different publications.
