With the spectrum of sports teams becoming ever wider and the market becoming more congested as the years go by, the importance of getting people to grounds is increasingly thrust into the spotlight. Here are some of the different ways clubs have used their online platform to boost ticket sales.
Blog
Five ways for brands to build a social media following
With any social media platform, the aim is always to consistently grow the audience that you are publishing to. Here are five ways for brands to build a sustainable social media following.
Why the effective use of hashtags is essential in modern day sport
It is very much the case in modern-day sport that the actions of a club off the field are equally as important as what is produced on the pitch.
How I’ve kept track of every live sports event I’ve ever been to
I can tell you every single sporting event I have been to in my life.
People always react in a mixture of amazement and embarrassment – amazed that I can tell them, but embarrassed for me that I know.
Keeping Subbuteo alive and flicking
A new project, mainly of love, sees me contributing blogs for a new site, Subbuteo Online.
Run by Stephen Hurrell – who interviewed me some seven years ago when the JDG business first started for Football Editorial – its aim is to help keep Subbuteo alive by providing regular content.
Briefing with new Rugby Football League CEO, Ralph Rimmer
James was invited recently to a media briefing with the now permanent chief executive of the Rugby Football League, Ralph Rimmer.
The Changing Face of Sports Marketing
James was invited recently to take part in a roundtable discussion on The Changing Face of Sports Marketing, chaired by Richard Kenyon, Director of Marketing, Communications & Community at Everton FC.
Reaching my 1000th live match
The New Year brought a significant landmark for me – my 1000th live match.
