The key to Premier League success could be simpler than it sounds – get sponsored by a technology company and avoid English sponsors.
Misc
A selection of articles that don’t fit anywhere else.
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The colour of champions: how colour impacts sport
How do you feel when you see someone in a red shirt? Do you feel energised when wearing a yellow top? According to studies, colour has the power to enhanced or damage our mood or performance, and the world of sports is no exception. From football and rugby, to basketball and golf, take a look […]
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Can Altior win a second Champion Chase in a row?
At the 2018 Cheltenham Festival, Altior was the favourite to win the Queen Mother Champion Chase race on Lades Day and he lived up to his billing by finishing ahead of Min and God’s Own in second and third respectively.
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Communication the key for Salford
High-flying Salford Red Devils are ‘talking up’ success after hauling themselves back from the brink of disaster to enjoy one of their best ever Super League seasons.
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Cricket stars launch new diversity campaign
The biggest names in UK cricket came together to launch a brand new initiative ‘Cricket Has No Boundaries’.
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Fancy owning a Premier League club?
A new graphic from SBO looks into the owners of Premier League football teams, and just how much they’ve paid into their clubs – with the top figure being £2 billion, Roman Abramovich’s investment into Chelsea FC.
Hashtag United, an example of effective modern branding
Hashtag United is an amateur football club formed in March 2016 by YouTube personality Spencer Owen, and it’s taking the football world by storm.
FC Krasnodar unveil new stadium with incredible 360-degree screen
Russian side FC Krasnodar have unveiled their incredible new stadium which notably features one of the largest TV screens you are likely to ever see.