“The Social Scorecard: Sports” examines how the UK’s top professional sports clubs across football, rugby, cricket, basketball and ice hockey are engaging with their social media followers, and if they’re effectively leveraging their followings to drive their retail business.
Insight
A selection of opinion pieces based on or around the work that I do, including journalism, digital sport and sports business
Social media blurring the lines of what’s official
There has been an uprising in “banter” on official club social media accounts in the past 12 months, no doubt trying to replicate the success AS Roma have had.
But this sits uneasy for me, as these are official voices of the clubs they represent.
Managing sponsors and activation using Capsule CRM
There are vast amounts of money in the world of sports sponsorship and an ever increasing number of brands, clubs and groups fighting for the same money.
In this blog, I’m going to provide some insight in to the methods I use to manage and activate sponsorships.
Match day social media channels don’t make sense
Imagine building up a significant audience and then posting your most critical updates elsewhere.
Why content producers and publications should use WhatsApp
Social media has transformed the way we consume sports news and now, ever increasingly, sports action through videos and streaming.
The use of smartphones has had a major impact on how sports content is delivered and publishers must keep evolving to maintain and grow their channels.
Study: Are club websites getting their priorities right?
Official club websites are still a primary resource for sports clubs to engage with their fans.
It is the place where fans can find out the key information that they need – TICKETS, FIXTURES, TEAM and SHOP.
Mason – a tool for digital sport
As the digital and sporting world collides and expands, it can become increasingly difficult to keep up with those raising the bar of innovation.
Why journalists want you to reveal your sources
Being a journalist and content creator is becoming increasingly difficult.
