Could Connor McGregor’s latest misdemeanour have wider implications for his global marketing appeal? How are sports clubs satisfying supporters’ social content cravings? Here’s a round-up of some of the exciting things happening in the industry right now…
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Sports Marketing Watch #4
How are Eurosport trying to revitalise their digital product portfolio? Are data-driven graphics the best way to engage with new audiences? Here’s a round-up of some of the exciting things happening in the industry right now…
Wolves Foundation charity bowling night
The JDG team took part in the Warrington Wolves Foundation’s charity bowling night at Tenpin recently.
Sports Marketing Watch #3
Which sports marketing executive have Under Armour hired? How are MLB planning on cracking the UK market? Here’s a round-up of some of the exciting things happening in the industry right now…
Sports Marketing Watch #2
The BBC in hot water over their Change the Game campaign? Everton looking to grow into new markets. Here’s a round-up of some of the exciting things happening in the industry right now…
Sports Marketing Watch #1
Rugby Sevens aiming for an innovative digital partnership? Naomi Osaka makes tennis marketing history. Here’s a round-up of some of the exciting things happening in the industry right now…
How sports organisations are using social media to boost ticket sales
With the spectrum of sports teams becoming ever wider and the market becoming more congested as the years go by, the importance of getting people to grounds is increasingly thrust into the spotlight. Here are some of the different ways clubs have used their online platform to boost ticket sales.
Five ways for brands to build a social media following
With any social media platform, the aim is always to consistently grow the audience that you are publishing to. Here are five ways for brands to build a sustainable social media following.