The coronavirus pandemic and subsequent lockdown has hit sport hard – I take a look at how different sports in the UK are dealing with the issue and where they’re at in terms of restarting.
Blog
Happy New Year – The best of 2019
Happy New Year! Here are some of my favourite blogs, podcasts and videos we created in 2019.
Sports Marketing Watch #5
Could Connor McGregor’s latest misdemeanour have wider implications for his global marketing appeal? How are sports clubs satisfying supporters’ social content cravings? Here’s a round-up of some of the exciting things happening in the industry right now…
Sports Marketing Watch #4
How are Eurosport trying to revitalise their digital product portfolio? Are data-driven graphics the best way to engage with new audiences? Here’s a round-up of some of the exciting things happening in the industry right now…
Wolves Foundation charity bowling night
The JDG team took part in the Warrington Wolves Foundation’s charity bowling night at Tenpin recently.
Sports Marketing Watch #3
Which sports marketing executive have Under Armour hired? How are MLB planning on cracking the UK market? Here’s a round-up of some of the exciting things happening in the industry right now…
Sports Marketing Watch #2
The BBC in hot water over their Change the Game campaign? Everton looking to grow into new markets. Here’s a round-up of some of the exciting things happening in the industry right now…
Sports Marketing Watch #1
Rugby Sevens aiming for an innovative digital partnership? Naomi Osaka makes tennis marketing history. Here’s a round-up of some of the exciting things happening in the industry right now…
